About Us
​Who are we?
Qualitative specialists first and foremost
We excel at uncovering the motivations, emotions and behaviours that sit beneath the surface—designing thoughtful, rigorous qualitative research that delivers genuine depth and clarity.
Quantitative expertise when it adds value
Our qualitative insight is strengthened by our strong quantitative capability, allowing us to validate, size and prioritise findings where scale and certainty matter.
Proven sector experience
We bring deep expertise across a wide range of sectors, including Education, Financial services, Retail and Third Sector—understanding both the audiences and the commercial realities of each sector.
Insight designed for action
Every study is built with decision-making in mind. We focus on delivering clear, relevant insight that informs strategy, strengthens creative development and improves customer experience.
Senior-led, collaborative approach
All projects are led by experienced researchers, ensuring strategic thinking, high-quality delivery and a true partnership with our clients.
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Agency partner
We can offer a flexible approach to suit your business or project need - whether that means 1 evening's group moderation, managing an online community, fulfilling a need for a project manager or providing guidance for a junior research team.
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Full service
We have a trusted network of senior insight professionals and field partners to call on when required.
Our professional affiliations
Some of our published work...
Personal Finance Research Centre
Carers Trust
Client testimonials
Kate is a wonderful global partner. I’ve worked with her in a variety of ways, including having worked as a US-based colleague at KPMG Nunwood in 2008 and 2009. She also has been a regular go-to partner for my global projects where I need a knowledgeable in-culture moderator for the UK in multiple country projects both online and in-person. Kate’s true talent is her savvy reporting and analysis. No one writes a report like Kate. She’s great at taking the complicated ideas into smart, pithy insights my clients love. I’m a big fan of Kate, and highly recommend her for any consumer or b-to-c project! – Pam Goldfarb Liss, Litbrains
Kate took the lead role on a global qualitative research project for us. Her work in defining the customer journey became instrumental in outlining the consumer experience strategy and became the foundation for the new marketing planning framework for my organisation. Kate's experience in both research set-up, management and application is highly valuable and a great benefit both to clients and agencies – Maya Morrell, Nokia
Kate has the ability of eliciting deep insight - the sort of insight that creates breakthrough opportunities. Furthermore she is able to coach a team to the same levels of excellence. I have worked with Kate on numerous projects and have no hesitation in recommending her whole heartedly – David Conway, Chief Strategy Officer, KPMG Nunwood
Always challenging and looking to stretch your thinking, Kate never disappoints on the brief. A great Research Director who I would not hesitate to recommend if you need high quality qualitative insight – Eddie O’Brien, Barclays