Areas of Expertise

Customer Experience

Customer Journey Mapping

Customer Satisfaction

Employee engagement

Online Communities

Website development and usability testing

Kids and Youth

Retail and Shopper

Qualitative segmentation

Advertising research

Brand & Comms

Innovation, Packaging and NPD

Over the last 20 years, we’ve worked across most sectors! Both in the UK and Internationally, Kate Wood Research have particular experience working in:

Labour Markets

Financial Services

Utilities

Telecoms

DIY

Manufacturing

Healthcare

Education

FMCG

Food & Drink

Retail

Charities

Qualitative Research

Observation

Telephone and Video depths

Face-to face depths

Accompanied shops

Focus groups and Mini-groups

Workshops – client, consumer and collaboration

Video diaries and Ethnographic / Immersion depths

Online groups, forums, bulletin boards and communities

Quantitative Research

Questionnaire design

Fieldwork online, telephone and face to face

Research Training and Mentoring

Kate also works with client and agency teams to provide training on a variety of topics such as: Writing a research brief, Proposal writing, Commissioning research, Working with internal stakeholders, Project design, Moderation, Qualitative analysis & Interpretation, Presentation writing and Presentation delivery.